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Search Engine Optimization

Tips and Suggestions about search engines and deciding what should be on your website.

Information from CowboyUp Websites and Google Webmaster Central™

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEO's and other agencies and consultants provide useful services for website owners, including:

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results.
While SEO's can provide clients with valuable services, some unethical SEO's have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:

Design and content guidelines

Technical guidelines

Quality guidelines
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites).  Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
Quality guidelines - basic principles

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All comments and descriptions put forth in this web site are from CowboyUp Websites. They are not intended as a total and comprehensive coverage of the information and topics. Please refer to other materials for a complete and further technical explanation.

Cowboy Up Websites is a company designing custom web sites for busineses. We work with small startup companies and individuals as well as large established firms; small 3 page sites to complex database driven websites. We can be your one button to push for your website, including domain name, hosting, and web design files or we can take over an existing site for redesign and update. We start with your website ideas and company needs and design websites for ecommerce, organizations web sites, small business web sites, RV parks, Bed and Breakfasts, hunting, fishing guides and more. We do web development for static HTML sites and dynamic database websites. We also use the names Rockport Web Sites and White Moments Design.